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Read and Profit - July (Seg 1)

Janene Murdoch, Educated Investor Bookshop, Melbourne.


Read and Profit - July (Seg 2)

Neil Rackham, Author, "Spin Selling"

Neil Rackham's books have been on the New York Times best-seller list and have been translated into over 50 languages. His first book, Spin Selling, was the result of the largest sales study ever conducted. It took around 12 years and cost around $30 million in today's dollars. In this interview we ask Rackham to judge if Australian businesses came through the GFC better than their global counterparts.


Read and Profit - July (Seg 3)

Blanche D'Alpuget, Author, "Hawke: The Prime Minister"

With the Federal Election in full swing, we spoke with Blanche D'Alpuget about the relevance of her new book to the election campaign. Reporter David Lipson sought to discover the legacy of the man Julia Gillard declared a role model and how Bob Hawke really dealt with being dumped and replaced by Paul Keating.


Read and Profit - July (Seg 4)

Helen Burton, Author, "How To Get Ahead Without Murdering Your Boss"

This book is about taking control of one's career and life, but it's the murder mystery story that is the point of difference. In this interview, we ask Helen Burton where fate fits into career management and gauge this career coach's thoughts on the rise of Julia Gillard and demise of Kevin Rudd.


About the show

"I don't think I have any original ideas... I've gotten a lot of ideas myself from reading. You can learn a lot from other people. In fact, I think if you learn basically from other people, you don't have to get too many new ideas on your own. You can just apply the best of what you see."
- Warren Buffett

Recognising the benefits of reading in enhancing our knowledge and our lives, Brooke Corte produces and hosts this monthly program featuring business and wealth-building books. Speaking to authors from Australia and abroad, the program cover all areas, including property and sharemarket investing, marketing and managing a small business, and inspiring biographies. Read and Profit also looks at the latest trends, top sellers and new business book releases.
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